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The Future of Marketing: Seizing the Customer Experience

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Description

TUES. JUNE 21 - 10AM PT/1PM ET

86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020.

 

Join our sponsored webinar to learn why you should never leave the side of your customer on their buying journey and how to prepare for a customer-centric future. We’ll share insights from top CMOs, revealed in new research from The Economist Intelligence Unit, on how they expect to:

  • Leverage data and technology to understand customers’ behavior
  • Personalize the customer experience through top marketing channels (and how innovative brands are already succeeding)
  • Boost their brand value by delivering a better experience

 

Bonus: All attendees will receive The Path to 2020: Marketers Seize the Customer Experience, a report from The Economist Intelligence Unit, sponsored by Marketo.

 

Speakers

Mina Seetharaman - Global Director of Content Strategy, The Economist Group

Chandar Pattabhiram - Group Vice President, Marketo

 

REGISTER

When and Where

  • Start Time:

    Jun 21, 2016 10:00 AM PDT (America/Los_Angeles)
  • End Time:

    Jun 21, 2016 11:00 AM PDT (America/Los_Angeles)
  • Event Location:

    At Your Desk!

Event Info

  • Event Type:

    Webinar
  • Event Visibility & Attendance Policy:

    Open

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