The Fall Q4 ’17 Release is scheduled for Wednesday December 13, 2017, at 6:00PM PT.
This release includes the following innovations:
PLATFORM INNOVATION ENHANCEMENTS
Marketo continues to invest in our platform to deliver on our commitment to providing the highest levels of availability, reliability, and performance.
Analytics Performance Improvements
Expanding our reporting infrastructure capacity has increased uptime and stability for an improved experience.
Ongoing investments in big data technologies have delivered stability and reliability improvements to help scale engagement.
SFDC Sync Performance
Achieve the highest levels of engagement with these top-requested email features:
Review Sample Emails by Segment
Deliver in Recipient Time Zone
|ACCOUNT-BASED MARKETING (ABM) ENHANCEMENTS|
Engage the right contacts with enhancements that improve lead-to-account matching for ABM:
Show Accounts with No Contacts
Target your whitespace accounts with Marketo ABM, which now syncs and displays CRM accounts without contacts.
WEB PERSONALIZATION ENHANCEMENTS
Explore these two new ways you can personalize web campaigns to deepen engagement and drive conversions:
Tokens for Web Campaigns
Design Studio Images in the Web Campaign Editor
See which content is resonating with your ABM target accounts with this enhancement to ContentAI Analytics:
ABM Account List Filter in ContentAI Analytics
View and compare content performance and receive AI-powered content suggestions across ABM Account Lists so you can choose the best content to maximize return on your account-based marketing campaigns.
AD BRIDGE / PAID MEDIA ENHANCEMENTS
Elevate your paid media results with new ways to gain insights into your audience:
LinkedIn Lead Gen Custom Questions
We're delivering Sales Insight and ToutApp enhancements to help ensure your marketing approved messaging is reaching your customers:
Lock Sales Insight Templates
Categorize and share content so your reps can leverage consistent messaging in their sales process.
INTEGRATION / API ENHANCEMENTS
Marketo integration partners can now build more efficient, streamlined processes around Marketo emails with two new APIs:
Email Preview API
Replace HTML API
API Field Updates – Since our Spring Q2 2017 release, activity records retrieved via Marketo’s SOAP or REST APIs now include a 128-character string type field called “marketoGUID”, and the field value matches the value of the “id” field. PLEASE BE ADVISED: Beginning with the Q2 2018 release, the “id” field may no longer be returned as part of these records, and the value of “marketoGUID” string field should be considered the unique ID for retrieved activities. More information may be found online.