Spring Q3 ’17 Release

Document created by megantruett on Oct 30, 2017
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Spring forward with these latest innovations in Marketo’s Spring Q2 ‘ 17 Release.

 

WEB PERSONALIZATION

Increase engagement on your website with these enhancements designed to give you even more ways to present personalized content to web visitors:

Web Campaign Scroll – Dialog campaigns can be displayed when the visitor scrolls on your website

Web Campaign Upon Exit Intent – Dialog campaigns can be displayed if there are signs of the visitor leaving your website

Animation effects for Web Campaigns – select animation style, timing and duration for how and when Dialog campaigns appear and disappear

Dialog Close Button Customization – change the style, color and position of close buttons for Dialog Campaigns

Archive Web Campaigns – you no longer have to delete older Web Campaigns to clean up your Campaign view

Localization – French and Portuguese languages now supported

Learn more about the Web Personalization enhancements>>

 

 

PREDICTIVE CONTENT

Giving prospects and customers the content they want automatically is easier than ever with local language enhancements:

Localization – French and Portuguese languages now supported

 

 

 

 

AD BRIDGE / PAID MEDIA

Expand your advertising effort so you can attract and nurture the right people, with the right content, at the right time:

LinkedIn Lead Gen – capture people's information from LinkedIn mobile ad units and automate follow-up actions.  Learn More>>

 

 

 

 

ACCOUNT BASED MARKETING

Engage and win more accounts with these enhancements that give sales greater visibility into target accounts and help you to extend your ABM capabilities with partner solutions:

Account Insights – Chrome plugin surfaces actionable ABM and account insights to your sales teams

Custom Fields on Named Accounts – add and use custom fields on your Named Accounts to drive your marketing campaigns

Percentile Scoring for Named Accounts – see at a glance where each Named Account ranks among all of your Named Accounts

Account List APIs – take advantage of rich and robust ABM partner integrations with enhanced API support for Account Lists

Learn more about the ABM enhancements>>

 

 

 

 

PLATFORM

Increase conversions and more easily move your data to where it needs to be with these enhancements:

Bulk Extract APIs – easily transfer large amounts of lead and activity data from Marketo. Learn More>>

 

 

 

 

SALES

Keep your teams on message with enhancements to help you manage templates:

Expire MSI Template – schedule Sales Insight emails to be unpublished from your CRM and Outlook or Chrome plugins.  Learn More>>

 

 

 

 

ADDITIONAL UPDATES & NOTIFICATIONS:

Legacy Rich Text Editor and Form Editor 1.0 Deprecation – Beginning August 1st, Marketo will retire our legacy text editor and deprecate the Form Editor 1.0. Here’s what you’ll see in your Marketo Engagement Platform:

New Rich Text Editor: Enjoy a more modern experience and even more capabilities when editing text in Marketo. We’re retiring the Legacy Text Editor and transitioning all Marketo customers to the new editor – no action is required, and your existing assets will not be impacted.

Form Editor 2.0: Create all your new web forms with the Form Editor 2.0 giving you an improved WYSISYG editor, the ability to create draft forms and more. We’re deprecating the older Form Editor 1.0, making Form Editor 2.0 the way you’ll create all new forms in Marketo. Any forms previously created in Form Editor 1.0 will remain functional and editable, however these v1.0 Forms will no longer be officially supported by Marketo. To continue receiving support for your Marketo forms, we encourage you to create new forms in Form Editor 2.0 to replace your v1.0 forms.

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