Summer Q3 '17 Release

Document created by megantruett on Jan 2, 2018Last modified by mike.brown on Jan 3, 2018
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The Summer Q3 ’17 Release is scheduled for Friday September 29, 2017, at 6:00PM PT.

This release includes the following innovations:

 

ACCOUNT-BASED MARKETING (ABM) ENHANCEMENTS

Engage the right contacts with enhancements that improve lead-to-account matching for ABM:

Japanese Company Lookup
Implement account-based marketing in Japan with people-to-account matching in local language.

Notes>>

    

ABM & LeanData Integration
Keep lead-to-account matching consistent across Salesforce and Marketo through your LeanData integration.

Notes>>  |  Docs>>

                                             

 

 

ANALYTICS ENHANCEMENT

Prove – and improve – marketing’s contribution to the bottom line with innovations that put deep insights at your fingertips:

Email Insights Enhancements
Get even more from your Email Insights experience with new ways to prepare, analyze and share your email performance data.

Notes>>

WEB PERSONALIZATION ENHANCEMENTS

Make every website visit more engaging with new ways to test, trigger and display web personalization campaigns:

Campaign Preview Enhancements

Ensure your web campaigns will look great across browsers and devices.
Notes>>  |  Docs>>

Widget Campaign Enhancements

Increase engagement on your website with more flexible ways to trigger and display Widget Web Campaigns to visitors.
Notes>>  |  Docs>>

 

                                                    

 

CONTENTAI ENHANCEMENTS

Take advantage of artificial intelligence-driven analytics to optimize the performance of your content including:

ContentAI
Increase return on your content marketing with new trend and ranking analytics, plus AI-powered content suggestions to elevate engagement.

Notes>>  |  Docs>>

AD BRIDGE / PAID MEDIA ENHANCEMENTS

Use even more offline conversion stages to optimize your ad campaigns for the business outcomes you care about:

Additional Facebook Offline Conversion Stages

Optimize your Facebook ad spend based on seven additional conversion stages that span the customer journey.
Notes>>  |  Docs>>

SALES ENHANCEMENTS

We're delivering Sales Insight and ToutApp enhancements to help ensure your marketing approved messaging is reaching your customers:

Lock Sales Insight Templates

Standardize communications by controlling what your sales teams can edit on marketing-prepared templates.
Notes>>  |  Docs>>

Tout Template
Categorize and share content so your reps can leverage consistent messaging in their sales process.
Docs>>

PLATFORM INNOVATION ENHANCEMENTS

We now support even more integration architectures and added date range filters to make program retrieval more efficient.

Federated Identity Configuration Support
Keep Microsoft Dynamics Cloud CRM authentication behind your firewall with integration to on-premises Microsoft Active Directory.
Notes>> Docs>>

Program Retrieval by Date Range
Set a date range to more efficiently export the specific program data you want.
Notes>>

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