Understanding Attribution in Marketo - Attribution Exercise

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I created this as I was studying for the Revenue Cycle Analytics exam. I tried so hard to understand Attributions in Marketo by watching a video about attribution in Marketo University, as well as reading the Product Docs. However, it took me so long until I am able to fill in data for the attribution tables.


The Revenue Cycle Analytics Certification may be closed soon, but I do hope my note and explanation would be beneficial, and would complement Marketo's Product Docs in regards to understanding Attributions


Please check out my guide on Understanding Attribution in Understanding Attribution in Marketo

This doc is for the exercise file