How to locate an unexpected Click Link in Email Link Performance Report?

Document created by 2f1b74e9a137dced263b0c33859e0a1d8c630fed Employee on Jan 15, 2017Last modified by 2f1b74e9a137dced263b0c33859e0a1d8c630fed Employee on Jan 15, 2017
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Please consider the link  below if necessary to learn more about Email Link Performance Report before you proceed further:

 

- http://docs.marketo.com/display/public/DOCS/Email+Link+Performance+Report

 

Let's say here that you sent an Email out and you ran the Report after to retrieve data about Click Link(s) in it by Leads who received and opened it.

You may realize that the Link: http://go.xxxxxxxx.com/xxxx-xxxxxxxxx_rsvp.html  is not in the related Email xxxxxxxxx.Invite.Invitation.

 

 

Image

 

Is it a bug?

 

Remember that there are two ways to edit/view any Marketo Email:  HTML  & Text Version as shown below:

 

Image

 

 

You must be only looking into the HTML Version for the link which is not enough to identify this as a Bug.

 

How is it possible?

 

Marketo Users often clone an original Email to create a new one, modify its content and send it out after approving it.  Once the Email in question reaches targeted Leads mailbox, some of them open it in Text version with the possibility to click a Link(s) in it.

So, if you missed to convert the HTML version to Text (when you don't have the "Automatically Copy From HTML" option checked) before you approve it, it will be sent out with a link(s) which belongs to the cloned one.

 

 

 

How to avoid this?

 

ALWAYS REMEMBER to convert HTML to Text Version (Copy from HTML) if you decide to not go for the automated option before you approve an Email. Particularly, when you clone an existing one.

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