Understanding Attribution in Marketo

File uploaded by 1dbe363dc7019a4026888fcbce36f0511e19bb46 on Dec 20, 2016Last modified by 1dbe363dc7019a4026888fcbce36f0511e19bb46 on Oct 3, 2017
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I created this as I was studying for the Revenue Cycle Analytics exam. I tried so hard to understand Attributions in Marketo by watching a video about attribution in Marketo University, as well as reading the Product Docs. However, it took me so long until I am able to fill in data for the attribution tables.


The Revenue Cycle Analytics Certification may be closed soon, but I do hope my note and explanation would be beneficial, and would complement Marketo's Product Docs in regards to understanding Attributions