RTP - How does RTP collect data on visitors

Document created by b314881cf2c6f34ff6c1ea07c3f07a199f877a57 Employee on Apr 26, 2016Last modified by b314881cf2c6f34ff6c1ea07c3f07a199f877a57 Employee on Sep 27, 2017
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There are 3 kinds of visitors to your website: visitors using their company Wi-Fi, known visitors using an ISP, and unknown visitors using an ISP. RTP handles all three of these cases differently, and they are explained below.

 

Visitors on Company Wi-Fi

  • The visitor's company is recognized by the company's IP address
  • Their visitor information, such as company name, industry, location, etc. is determined by the company who they are registered under

 

Known Visitor on ISP

  • Visitors are recognized by a previous form fill-out
  • RTP will override the ISP name and identify the visitor by their company name and email address
  • RTP does not override the location of known ISP visitors

 

Unknown Visitor on ISP

  • The visitor will be shown as coming from an ISP, such as AT&T, Comcast Cable, etc.
  • His geo-location will be shown as the ISP's data center
    • The location accuracy for ISPs is 95%, though state and city accuracy is less reliable as ISP tend to use proxies
  • Since it's impossible to identify the company that these visitors come from, you can decide to exclude ISP visitors from seeing campaigns.
    • While RTP can't identify the company, it is still possible to target these visitors by their online behavior (search terms, referrals, page visits, etc.)
  • RTP can recognize ISP's fairly well, but if you notice an ISP visitor that you don't want there, you can manually mark it as an ISP.

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