Web Personalization (RTP) - Targeting Leads Coming From Specific Ad Campaigns

Document created by b314881cf2c6f34ff6c1ea07c3f07a199f877a57 Employee on Apr 22, 2016Last modified by b314881cf2c6f34ff6c1ea07c3f07a199f877a57 Employee on Sep 27, 2017
Version 5Show Document
  • View in full screen mode

Overview

Generally, when running an ad such as a banner or pay-per-click ad, marketers will add URL parameters to their links that identify key features such as the campaign's type, content, and source. So if your campaign "ad_campaign=123" needed to be identified, you could put that "ad_campaign=123" into a URL parameter to track leads that interacted with that specific ad.

 

You can also leverage these URL parameters inside of RTP to show campaigns tailored and targeted towards these specific leads.

 

 

Targeting the Leads

To identify these leads, you would create a Segment using the Include Pages filter and searching for this specific URL parameter within the URL.

For example, if you had an ad with a link to  "http://www.yourpage.com/page.html?ad_campaign=123" you could use the following Include Pages filter to target your campaign to those leads.

RTP image.png

Be sure to include asterisks before and after the parameter - these wildcards will allow you specify the parameter value inside the URL rather than the exact URL itself.

RTP image.png

 

RTP image.png

Attachments

    Outcomes