MARKETO IN THE NEWS
Robin Ritenour, formerly Adobe's VP of partner strategy and alliances and Salesforce's VP of strategic alliances and go-to-market, has been named Marketo's (MKTO +0.9%) SVP of business development.
Additional Pick-Up: MarTech Advisor
Phil is quoted in this piece on engagement marketing from his recent Australia trip.
Smith will be on stage with Marketo CEO Phil Fernandez during the conference’s May 10 kickoff at the MGM Grand Las Vegas Hotel and Casino. We assume Smith knows at least something about what San Mateo-based Marketo does. At the very least, maybe the MGM is comping him a breakfast buffet and some blackjack chips?
[if !supportLists]· [endif]Press Release: Marketo Announces Additional Keynote Speaker for 2016 Marketing Nation® Summit
This piece aggregated reviews from IT Central Station. Interestingly enough, the quotes pulled for Marketo are very brief and from an SMB user (1-100 employees). Notably, in the “Room for Improvement” section, this user calls out the need for easier creation/modification of graphic-driven templates. Template improvements are already included in our product roadmap. And no Eloqua.
In an era of ad-blockers and spam filters, marketers need relevant, innovative email marketing strategies and tactics to keep subscribers informed and engaged with your brand. That was the key message Marketo's Mike Madden shared in a recent CMSWire webinar, 5 Tips to Master Email Marketing.
Sixty Seconds With Greg Taylor (Attached)
Greg Taylor’s profile is in the latest issue of AdNews.
Overcoming the Barriers to Automation (Attached)
Marketing Week (UK)
Marketing Week, the UK’s leading marketing publication, interviewed several well-known brands for this piece on ‘overcoming the barriers to marketing automation’ including one of Marketo’s customers, Nokia. Its head of marcomms and campaign packing, Bareld Meijering said that ‘working with Marketo, the brand takes note of customer interactions and research before any contact from the sales function so it can target buyers and key stakeholders in the decision making process at the most appropriate time.’
Marketo is the "keeper" of new leads (Translated)
Marconomy, the most influential B2B-Marketing publication in Germany, picked up our Citrix release. The readers of Marconomy are company leaders, marketing and communication experts as well as scientists coming both from Marketing as well as Sales departments.
LEAD Digital (Germany)
Conor Shaw is quoted in the attached piece on mobile marketing. LEAD digital is an online (and print) magazine for digital professionals and online marketing professionals. It provides information on the digital industry and covers topics such as mobile, social media, SEM/SEO, online marketing and e-commerce.
A byline article from Conor Shaw was published in Swiss CRM, which is aimed at marketing executives as well as IT decision makers, dealing with all topics related to Marketing – especially Customer Relationship Management and Marketing Automation.
Jive customers were honored at JiveWorld16 for best-in-class deployments of Jive WorkHub solutions that drive competitive advantage and build sustainable cultures. Marketo won the category of “Transforming Customer Engagement for Marketing.”
Marketo estimates that up to 98% of all internet traffic is anonymous.
Marketo was mentioned in articles about BizOps startup Usermind. Usermind wants to do for business operations what Marketo did for marketing and Salesforce did for sales.
[if !supportLists]· [endif]VentureBeat: Stealth startup Usermind fetches $14.5 million to usher in the BizOps revolution
CUSTOMERS & PARTNERS IN THE NEWS
Google's mission to increase the accuracy of the search and display advertisements served to consumers on desktop, mobile and other Internet-connected devices led the company to build out a suite of applications that puts it on par with those offered by Adobe, IBM, Oracle, Salesforce, and SAP. This is being described as competition for marketing clouds.
Facebook said native and video ads offer more value, and has a plan to reduce waste.
PR Newswire is proud to announce that they have been named a finalist for Marketing Team of the Year, Enterprise in the 2016 Marketo Revvie Awards. The Marketo Revvie Awards celebrate those who have significantly impacted company revenue and built engaging, long-lasting relationships with customers by leveraging Marketo marketing automation software.
Marketo customer and partner speaks about Heinz Marketing’s marketing journey.
Digital marketing **** Justin Dunham – Urban Airship – lists down key questions every marketing unit needs to ask before buying software in terms of ROI, resource allocation, and usefulness.
Partner SalesPredict says that predictive analytics is no longer the domain of just data scientists and business analysts.
A new report from Forrester Research, Inc. released today includes Vibes, one of our mobile marketing partners, as a vendor in three mobile marketing technology categories: Mobile Engagement Automation, Mobile Messaging and Messaging Aggregators.
The CEO of Captora posits that to gauge the efficiency of a company’s go-to-market model, CMOs are increasingly using a metric called the ‘Magic Number.’
Partner Cloudwords new capabilities deliver translation workflow enhancements for improved speed and quality of multilingual content, further modernizing the localization process.
Predictive marketing company and partner Lattice Engines announced the launch of Lead Enrichment on Wednesday, a new tool that allows marketers to incorporate predictive lead scores into their marketing automation platform or CRM system.
An Adotas Q&A with Julie Ginches, CMO, Kahuna, explores the power of mobile to direct multi-channel marketing efforts.
We asked over 300 marketing leaders mainly representing small and medium businesses, to prioritize the most important marketing categories for making technology investments in 2016. The analysis of the marketing spend survey reveals the vendors and technologies where marketers wish to spend more in 2016.
Snapchat, Esurance and VR blew up.
Research from Strata of U.S. agency professionals found 76% expect to increase digital spending this year. Separate research from RSW/US found 91% of agency executives plan on spending more on digital channels over last year and 79.6% of senior expect the same.
Chief marketing officers and chief human resource officers need to collaborate more often, according to a new paper by experts at Rice University and Kent State University.
Three-fourths of app users will be gone by the third month, says data from Localytics.
Persado’s software uses machine learning—and a huge database of campaign performance information about millions of messages—to identify language that is most likely to strike a chord with specific demographic groups.
Research claims two-thirds of marketing managers now call the shots ahead of IT managers when it comes to purchasing new marketing software.
Five years ago, you wouldn’t have seen a healthcare Chief Marketing Officer (CMO) that came from another industry. Today, with reimbursements decreasing and risk shifting, hospitals and health systems have to act like other businesses (see the new model of healthcare marketing): engaging their consumers and prospects, communicating with them, and having relationships with them. They also have to generate demand for their profitable and high-value services. Because this is new territory, the healthcare industry has begun bringing CMOs (and other marketing leaders) in from outside the industry.
oOh! Media's CMO, Michaela Chan, reports back from SXSW on the key themes influencing modern marketing strategy.
Experts discuss new influencer marketing strategies that brands are implementing to boost customer engagement.
Marketers weigh in on the changes.
Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms but less than 1 in 5 can clearly prove and demonstrate social media ROI. I believe it’s because the attention and efforts are on the top of the funnel instead of thinking about the complete buyer’s journey.
One of the reasons consumers download mobile ad blockers is the impact ads have on their data plans. Shine, the company that provides that ad blocking technology, claims mobile ads use 10-50% of user's data plans.
Forrester, a leading independent market research company that help clients understand the potential and existing impact of technologies, has launched a new executive program for CMOs. The program expands on an already existing curriculum for CIOs. The aim is to help CMOs in the implementation of operational changes that are focused on digital transformation and customer experience in the present dynamic technology space.
Marketing automation systems’ revenue totaled $1.8 billion in 2015, up 50 percent from 2014, according to Raab Associates’ research. Additionally, 65 percent of marketers are increasing their marketing automation budgets for 2016.
Biggest study in quarter century finds brands need to diversify media.
Marketers in Australia are stepping up their investment in marketing automation software despite half of them struggling to fully understand what it actually entails, according to a new survey.
Tech Week Europe
Avanade’s Julian Tomison discusses how and why CIOs and CMOs should be working together to move towards the ‘Digital Workplace.'
Yahoo has bungled its Tumblr deal, per agency execs, but now Tumblr is tweaking its ad sales strategy to repair its business.
March Madness has become a major marketing opportunity. According to Koeppel Direct data, last year 126 brands spent $1.163 billion on 30-second TV spots and average viewership for games was 11.3 million. For cross-channel marketing purposes, 2015 also set an all-time record of live video streams at 80.7 million.
A handful of ad tech employees who started out at agencies are now returning to senior-level agency roles. And they’re bringing a particularly valuable blend of skills with them.
Roughly 49 percent of the more than $470 billion in annual marketing or ad spending in the US is now going to digital channels.