MARKETO IN THE NEWS
Adobe, Oracle, Salesforce and Marketo are leading the way for digital marketing platform capabilities, but there are plenty of challengers. Ad tech companies MediaMath, Krux, Turn, DataXu, Rocket Fuel, Neustar and IgnitionOne were pegged as visionaries, but as a whole were dinged because of their lack of execution channels beyond paid media.
The final installment of our “Ask the CMO” series features Sanjay’s take on the future of marketing and how lessons he learned growing up apply to his role today.
According to the new 2016 Marketing Automation Software Grid from US-based business software review platform, G2 Crowd, vendors leading the field for their strong customer satisfaction scores and market presence were HubSpot, Pardot (Salesforce), Marketo, Act-On, Oracle Eloqua and iContact Pro. Of these, HubSpot earned the highest overall satisfaction score as well as the highest overall market presence score.
A special report produced by this B2B marketing publication queries 20 marketing automation and martech experts to uncover 2016 emerging trends and themes. Marketing’s Heidi Bullock is featured as one of the experts.
The partner team’s Mike Stocker blogged for MediaMath, sharing a few marketing predictions for the year ahead.
Conor’s piece from last week was picked up in 10 additional online publications.
Additional pick-up of our infographic on what your desk says about the type of worker you are.
CUSTOMERS & PARTNERS IN THE NEWS
In recent years, GE has moved swiftly and aggressively into emerging media platforms, pumping out gigabytes of original content intended to brush the dust off its 124-year-old brand and prime a new generation of customers and employees. Ironically, HubSpot’s head of content is quoted, lauding GE’s approach.
The CEO of partner LeadMD gives an overview of his career path and how he created a company out of building technology stacks centered around Marketo. Justin likes to say he was our “first paying customer.”
C3 Energy has released the next generation of its C3 Customer Analytics application suite with significant enhancements that advance interactions between utilities and energy retailers across residential, commercial, and large enterprise customers. This also features C3’s pre-built integration with Marketo, which puts messages, alerts, and notifications linked to predictive analytics in the hands of the end customer, as controlled by the utility or retailer. This makes it even easier to seamlessly deliver relevant information to the right customer on the right device at the right time.
Microsoft Corp. has cut prices for its Azure cloud services, keeping pace with reductions by Amazon Web Services, which it has pledged to match. The company announced price reductions up to 17% on the latest version of the popular Azure D-series virtual machines.
IgnitionOne, a global marketing cloud leader, today released its Q4 2015 Digital Marketing Report, demonstrating continuing trends in digital advertising metrics. Of the findings. Google’s shift to shopping ads in a carousel format has led to an overall increase in impressions.
Today’s leading B2B technology companies have one thing in common: they’re successfully engaging their customer advocates to build their brands and drive revenue (on both the retention and acquisition fronts). According to a new report from Forrester’s Vice President and Principal Analyst Laura Ramos, formal advocate marketing programs “have a measurable, positive effect on your business, and fostering advocates is essential to becoming customer-obsessed.” The report quotes Merissa Hamilton, formerly of our Customer Marketing team.
The author predicts that automated campaigns will still miss the mark on not “annoying” consumers, that last-click email attribution will still be used as a metric, companies won’t take data security seriously, and that innovation will be limited.
The author of this piece uncovers that Obama has been using marketing automation since he was elected. Based on voter activities, the President’s campaign is able to send targeted messages and calls-to-action.
Brian O'Kelley, cofounder and CEO of adtech company AppNexus breaks down ad fraud.
IT Business CA
This piece focuses on Google algorithms, omni-channel, and streamlined marketing automation as top marketing drivers for 2016.
With more organizations relying on employees understanding changes, trends and intelligence in data-driven marketing, a study produced by software company Tableau has predicted sharing data that is centralized, clean, and fast as the best way to bring data intelligence into the everyday conversation.
Dennis Syracuse, CMO & GM at Madison Logic, presents an infographic on what industry leaders foresee for B2B marketers in 2016 – rise of cross-channel approach and predictive data being just two key insights