Programs Best Practices

Document created by 6b251803a89899b5bc8c7709db4c78261ad820a5 Employee on Oct 26, 2015
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Programs are one of the most important elements in Marketo. You will be using them a lot!

 

There are four different kinds of program types:

1.) Default Program:

Program Standard.png

 

2.) Email Program:

Email Program.png

 

3.) Engagement Program:

CEE 90 Day Nurture.png

 

 

4.) Event Program:

Event-1.png

 

Programs represent a single marketing initiative. You can think of it as a container with all the stuff that you ned to make the program work.

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