Programs Best Practices

Version 1

    Programs are one of the most important elements in Marketo. You will be using them a lot!


    There are four different kinds of program types:

    1.) Default Program:

    Program Standard.png


    2.) Email Program:

    Email Program.png


    3.) Engagement Program:

    CEE 90 Day Nurture.png



    4.) Event Program:



    Programs represent a single marketing initiative. You can think of it as a container with all the stuff that you ned to make the program work.