Note: This playbook was provided by our LaunchPoint partner, Neustar.
Omni shoppers don’t think of channels and devices when they make a purchase. To them, it’s all seamless. And engaging them requires identifying them across touch points, consistently and accurately. Research shows that
- 83 percent of consumers expect you to know them across channels and devices.
- 46 percent will purchase more when they receive targeted offers across touch points. Yet identifying high-value customers or potential shoppers across mobile, in-store, call-center and online can be a major blind spot.
How do you manage your multiple channels and customer touch points?