Case Study about PR News and Demand Generation

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Note: This case study was written by and provided by our LaunchPoint partner, Annuitas.


ANNUITAS partnered with PR Newswire to launch a customer-centric demand-generation program. From the very beginning, the goal was to replace PR Newswire’s tactical marketing approach with a strategically driven campaign to help turn more leads into sales and more buyers into long-term loyal customers.