B2B Demand Generation Benchmark Survey Results

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Note: This survey was created by our LaunchPoint partner, Annuitas.


From April 8 to June 15, 2014 ANNUITAS conducted a study to analyze current Enterprise-level B2B Demand Generation Strategies and discover key patterns, including where B2B marketers produce the best results and where they continue to struggle. This survey was unique in that it focused exclusively on the B2B Enterprise (organizations with revenues that exceeded $250M in annual revenue). More than 100 B2B enterprise marketers responded to the study.