Marketing Enlightenment: There's no such thing as tactical implementation

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We’ve gotten spoiled by software in the past decade, led to believe that anything we need is available as plug-and-play. Easy to buy, easy to own has become a mantra of SaaS software. Set up a few elements at the beginning, and you’re good to go. One thing down, and you move on to the next thing. It’s up and running – what more do you need, right?