How accurate is the geolocation targeting

Document created by 2174 Employee on Apr 20, 2015Last modified by 2174 Employee on Sep 27, 2017
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The IP geolocation lookup for ISPs (Internet Service Providers) is 95% accurate, the reason is that they use different physical proxies and change their routing more often.

Over time we follow the changes and update our database continuously.

For known leads - the system tracks your leads regardless of their current IP so you can also use the lead database fields (like scoring).

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