Requirements & Benefits of the Champion Program

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The Marketo Champion status lasts for 12 months.


About the Program:


Marketo will induct 30 new Champions twice a year. These 60 exceptional customers have demonstrated outstanding leadership in the Marketo Community, are Marketo Certified Experts, are avid contributors in the social world, and are loyal advocates of the Marketo brand.


Here is a list of on- and offline “Champion” characteristics we require:


Expertise: A Marketo Certified Expert, who understands the needs of your fellow user and can translate their expertise with Marketo to apply to different business needs

Responsiveness: Respond regularly to questions and contribute to the collective knowledge of the Community. Be sure your certification is up to date

Leadership: Represent the essence of the Community and bring the voice of the customer back to Marketo

Evangelism: Be an early adopter of new features as well as a brand promoter and loyal advocate

Activity: Participate in the Community several times per month on and on other social channels (e.g., blogs, Quora, Facebook, LinkedIn, Twitter, etc.)

Engagement: Represent Marketo at virtual events and live events like Summit, User Group Meetings, Roadshows and more



Benefits of the Program:


During your 12 month eligibility you will awarded:


Access: Meetings with our product and marketing teams to give exclusive feedback

Previews: Given early previews and access to products, features, and new releases when available

Publicity: Exclusive speaking opportunities at Marketing Nation Summit, Roadshows and other events

Networking: Special networking events with Marketo executives, product experts and fellow Champions

Ownership: Ownership of content in Community such as contributing to the Champion Blog or Women in Business Blog, and exclusive activities at our annual Marketo Summit that showcase your expertise and thought leadership

Credibility: Special Champion-exclusive blog and badge on Marketo Community profiles

Sweet Swag: Champion-exclusive swag

Exclusivity: Access to a Champion-only group in the Community where you have direct access to fellow Champions and Marketo employees, like our Product Team as well as a public Champion Group where you can answer questions about the Champion program and connect with interested members of the Marketing Nation.


Deadlines to Apply:


There are two application deadlines : Dec. 15 for the Winter Class and June 15 for the Summer Class.


Connect with current Champions!

Read our Champion-exclusive blog!

Read about our Champion Alumni Status


Apply now