Starting with the September 24, 2011 release of Marketo, Programs must have an associated cost in order for them to show up in the analyzer.
If you want a no-cost program to show up RCA, then it must have a zero cost created in the setup.
1. Go to Programs and select Setup
2. Drag in a cost and add 0 (zero)
3. Save the changes
You should now be able to see your Programs in the Analyzers.
"Only programs that have cost will show up in RCA reports."