Lead Source, Friendly labels and the Marketo Interface.

Document created by 08b21bd4b65c4441fd72920f489da6afa097beae on Dec 29, 2014Last modified by 7c0530b8c4efdd5734ac0e37c02a18c0a98056cf on Sep 27, 2017
Version 3Show Document
  • View in full screen mode

You might have noticed that the Field Lead Source is labeled differently in the Marketo Interface. The API name is “LeadSource” with the friendly label being “Lead Source”.


API Name

Friendly Label


Lead Source


In the Field Management section of the Admin panel, Lead Source is referred to as "Source"; not to be confused with the Opportunity field “Lead Source”.




Similarly to the Field Management, Lead Source is also labeled as “Source” in the column and column chooser of the Lead Database.


rtaImage (1).png


The Attribute in the Smart List will be labeled “Lead Source”


rtaImage (2).png

as well as in the Form Designer.


rtaImage (3).png