Here are some resources we've assembled to help you take full advantage of Marketo Revenue Cycle Analytics.
Modern B2B Marketing blog posts
Here are a few blog posts relevant to the revenue cycle. Please read the Modern B2B Marketing blog for more best practices of digital marketing.
- Revenue Stage Analytics: The Marketo Model
- Stage by Stage: Revenue Cycle Analytics Best Practices
- The Methodology behind Revenue Analytics
- Model the Stages of Your Revenue Cycle for Better Marketing Forecasting
Revenue Cycle Analytics whitepaper
We've produced a whitepaper about Revenue Cycle Analytics that covers how to create a model, use it to analyze your marketing effort, and to create marketing forecasts. Please read it!
Revenue Cycle Analytics product info
The Revenue Cycle Analytics product page on our corporate website has more details about the suite of tools that help earn marketing a seat at the revenue table.