Finding Junk Leads

Document created by 9588451ecc601f1a2620c0a3338f73ddec06dbf4 Employee on Dec 12, 2014Last modified by 7c0530b8c4efdd5734ac0e37c02a18c0a98056cf on Sep 27, 2017
Version 3Show Document
  • View in full screen mode

Marketo has built-in spam lead filtering for leads who fill out Marketo forms on your landing pages.  However, junk leads may still get into your Lead Database.  You can use a Smart List to find these junk leads or other leads who you might not want in your database.

Here are some examples of leads you might not want:

  • missing company name or last name
  • email address bounced
  • has a personal email address (like yahoo.com)

 

Say you want to find all leads who use a personal email address. You could build a Smart List that checks by using the Email Address and looks for leads whose email address contains a non-commercial domain:

rtaImage.png

Common personal email domains
gmail.com
hotmail.com
live.com
msn.com
rocketmail.com
yahoo.com
ymail.com
sbcglobal.com
comcast.com
aol.com
netzero.com

After that, it's up to you how you want to handle those leads. You could:

  • ask them to provide a commercial email address (with an email, landing page, and form)
  • stop their emails with Marketing Suspended or Blacklisted (using Change Data Value)
  • delete those leads (using Delete Lead)

 

You can build similar Smart Lists to find potential junk leads such as:

  • undeliverable email addresses -- filter on Email Invalid is true
    rtaImage (1).png
  • missing a company name -- filter on Company Name is empty
    rtaImage (2).png

Attachments

    Outcomes