Skip navigation
All Places > Support > Documents
Log in to create and rate content, and to follow, bookmark, and share content with other members.

Distribute Your Leads Round Robin or Randomly

Document created by 08b21bd4b65c4441fd72920f489da6afa097beae on Dec 12, 2014Last modified by 7c0530b8c4efdd5734ac0e37c02a18c0a98056cf on Sep 27, 2017
Version 4Show Document
  • View in full screen mode

Distributing leads to sales reps is easy.  Marketo, however, only supports random distribution.  This gives a pretty good approximation of the round robin technique.



     1. Go to the Smart List tab of the campaign you created, find and drag in the Lead is Created trigger.

Tip: Use the trigger that logically would come right before you want to assign the lead to a rep.



     2. The Smart List tab should look like this:

rtaImage (1).png


     3. Go to the Flow tab, find and drag in the Change Owner flow step.

rtaImage (2).png


     4. If you have 5 lead owners click on the Add Choice button 4 times.

rtaImage (3).png


     5. Find and select Random Sample.

rtaImage (4).png


     6. 100% divided by 5 sales reps is 20%, enter "20".

rtaImage (5).png


     7. Find and select the first sales rep.

rtaImage (6).png


     8. Repeat steps 4, 5 and 6 for every remaining choice. Be sure to fill out the default choice also.

rtaImage (7).png


     9. Go to the Schedule tab, click on Activate.

rtaImage (8).png

     10. Click Activate to confirm.

rtaImage (9).png


Every lead created in Marketo will randomly be assigned to one of 5 sales people you added to the flow.