Carmi Lopez-Jones, an AMAZING Deliverability Consultant at Marketo, and I presented on Marketo's University Day at Summit. I promised to share the content we presented in this blog because our PPTs were updated from the copies you received as attendees. And if you did not attend you get a view of what was presented at this valuable session!
The PPT has been stripped of the branded template, but the content is intact! Today I am posting the first session, "Improving Email Deliverability by Design: Best Practices and Strategies." This session covered
Developing an envelope strategy using best practice recommendations
Understanding the email delivery landscape to prevent email delivery issues
Designing content and images for optimal deliverability success
Tomorrow I'll have the second session ready to post, "Optimizing Email Deliverability" which covered
Deliverability and how it’s measured
Important metrics to monitor
How to monitor your deliverability metrics using Marketo reporting
And how to leverage best practices to increase engagement
But I have to say, if you missed the session, the discussion in the Q&A is almost more valuable than the presentation itself - there were so many great questions asked by the audience! See you at next year's Summit!