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First, a very big thank you to all of you (569!) who took the time to complete our Help Build the Nation survey in December.

 

Our goal is to ensure the Marketing Nation Community continues to serve your needs as a vibrant place where customers, partners, and employees all come together to share and learn from one another. To do so, we needed to hear from you about what you do in Community and what you don’t, what you want from Community and what you don’t, and what’s important to you and what’s not. You certainly didn’t let us down. I truly appreciate all the feedback. It was incredibly valuable.

 

So, what did you tell us? If I had to sum it all up in a couple of words, I would say overwhelmingly you would like us to improve the search and simplify the site. Got it!

 

There were also other interesting learnings from the survey:

  1. You use Community almost exclusively for product learning—product information, product support, and increasing your Marketo knowledge
  2. You spend the bulk of your time in Community in Product Docs, Support, and Discussions
  3. 64% of you use the global search (magnifying glass) to find what you’re looking for
  4. Your number one motivation for participating in the Community is to increase your Marketo expertise
  5. You want to see more advanced content in Community, in the form of hacks and workarounds, tips and tricks, and best practices

 

What’s next? Now, we take what you told us and start to work on it. Our development team is already working on improving search and I have kicked off a project to simplify the site. As soon as I have timelines for the improvements, I will share them. Stay tuned!

 

If you have any additional ideas or feedback, please feel free to let me know. With your help, I’m excited about making our fabulous Community even better!

This year’s Marketing Nation Summit is just around the corner and we have some exciting news about the conference! Just last week we announced that the theme of the conference is “Leading in the Engagement Economy.” More on the engagement economy in this blog from our CEO, Steve Lucas.

 

We will also be hosting a brand-new experience, a “summit-within-a-summit” in partnership with Adweek focused on the future of advertising technology (AdTech). Marketo and Adweek will present “The Future of AdTech at The Marketing Nation Summit,” a half-day of programming moderated by Adweek Editorial Director James Cooper, where you will hear from some of today’s leading marketers about how they are leveraging the latest technology to rethink how they interact with customers. The names of the speakers included in this program will be announced in the coming weeks.

 

Many sessions, providing the best industry insights to help you succeed in the new Engagement Economy, have already been announced with more to come in the next few weeks:

  • Digital Marketing Transformation in the Age of Cyber Threats: What Every Marketer Should Know – Holly Rollo, chief marketing officer, RSA
  • Fake News, Public Distrust, and the Implications for Marketing – Gerry McGovern, chief executive officer, Customer Carewords
  • Five Ways to Caffeinate Your Customer Experience in 2017 – Scott Anderson, chief marketing officer, Sitecore
  • How the San Francisco Giants Transformed CX to Become Baseball's Brand MVPs – Bryan Srabian, vice president of digital media & brand development, San Francisco Giants
  • The Rise of the “Unbrand”: The Secret Genius of Taylor Swift & How She's Changed Marketing Forever – Martin Kihn, research vice president, Gartner for Marketing Leaders
  • What's Your Story? How Powerful Narratives Drive Great Companies – Deb Lavoy, CEO of Narrative Builders

 

Let’s not forget that Summit is about fun too! In addition to multiple parties and other events, four-time Grammy Award-winning band Train will perform in a private concert for all registered attendees.

 

Don’t miss out! Be sure you’re registered and ready to join us in April at the best Marketing Nation Summit ever!

Last week was Marketo's 2017 Revenue Kickoff Meeting in San Francisco. It was a great opportunity for all our sales and marketing employees and 200+ partners (for the first time ever!) from around the world to align on what we're going to do this year...and, of course, have some fun.

 

So what can you expect from Marketo in 2017? First and foremost, you can expect us to double down on helping you win in the new "engagement economy."

 

As you know, in our digital world, everyone and everything is connected and relationships between buyers and sellers have fundamentally changed. As a result, buyer expectations have gone way up. In fact, we looked at some interesting research at the meeting about buyer expectations from one of our partners, Wunderman, that showed:

  • 79% of buyers only consider brands that show they understand and care about "me"
  • 63% of the best brands exceed expectations across the entire customer journey
  • 88% of buyers want to engage with brands that are setting new standards
  • 89% of buyers are loyal to brands that share their values

 

The only way to win in this new engagement economy is to deliver authentic and personalized experiences at scale. Therefore, our focus this year is on helping you transform the way you reach and engage with people by continuing to improve our Marketo Engagement Platform, so you can listen to customer behaviors, learn what each individual customer wants, and engage your customers intelligently wherever they are.

 

At the meeting, we all practiced engaging in an authentic and personalized way in real time with the cutest puppies ever!

 

Steve_&_Puppy_@_RKOM17.jpg

Steve Lucas, CEO, getting personal with a puppy

 

Karen_&_Puppy_@_RKOM17.jpg

Karen Steele, VP of Corporate Marketing, building a new relationship

 

Steve clearly laid out Marketo's promise to all our customers: We will empower you to create lasting relationships and grow revenue.

 

We know you want to win and Marketo is here to help you do just that. Here's to a great 2017!

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