Log in to follow, share, and participate in this community. By: Sam Boush Posted: October 29, 2013 | Lead Nurturing It’s tempting to build lead nurturing streams around your major campaigns—and stop there. But lead nurturingisn’t “one size fits a... Working with cross-channel marketing, where you have a lot of different entry points to your landing pages, it’s a good idea to keep track of which sources, campaigns, content variants and more are generating tr... As all of us working in Marketing Ops know, it's a challenge keeping up with the pace of change in our profession: new tech pops up every day, processes evolve, and the latest "best practices" are born (and sometimes ... As this is a recurrent request in this community, here are the various ways of setting up the unsubscribe links in Marketo, and when one should use them.
1-The 3 ways to add an unsubscribe lin... One common question is : how do I restrain some records from flowing from SFDC to Marketo when that cannot be handled with simple Salesforce sharing rules. For instance, making sure that inactive contacts or even cont... Nurture Marketing. Marketo calls it Engagement Programs. Whatever the case, these are the emails designed to keep us informed while we're evaluating our options or waiting to pull the trigger. In layman'... In my previous posts on the "sync with Marketo" "Sync with Marketo" mysteries part 1 and "Sync with Marketo" mysteries part 2, I pointed out the fact it's impossible to know through filtering that a record has stopped... Hi #MKTGNation! On Friday we aired our latest #KreweChat which took us from where we left Episode 11: Email Editor 2.0 and moved into more advanced email tips and best practices. I had the pleasure of Jo... Hey #MKTGNation! On this week's episode of #KreweChats, we delved into Marketo Sales Insight with special guest (and #MKTOChamp) Emily Dick. Emily is an absolute UNICORN when it comes to Marketo and Salesforce... Click here to watch! So it seems like all the cool kids are using (or at least know about) workspaces and partitions, but there’s not a whole lot of information to help out those of us who are in dire ne... We’ve all used Marketo or other automation tools to A/B test emails and landing pages. We do it because we want to optimize engagement through constant iterations, and we can use the results to give our content ... This post is the last one of a 3 parts series, starting with this one: Testing the email editor 2.0: Great features, a few glitches and the strong need for a v2.1 and this one: Upgrading to the new email editor 2.0: a... Did you know that there are over 7,000 words written on the Marketo-to-Salesforce Sync changes in the Marketo Community? That's equivalent to 24 double space pages. Marketo's Mike Reynolds and team has done a... Hey #MKTGNation! Last week, we held the first #KreweChats of 2017, and hit the ground running with Advanced Reporting. SVMUG leader Jessica Kao delivered a fantastic advanced reporting workshop at the latest S... Basic Events: An Expanded Concept of Interesting Moments Events are Google Analytics’ way of tracking notable interactions a user has with your website—clicking on a link, watching a video, sharing ... I always tell people who are new to Marketo - or Marketing automation in general - you don't make mistakes with Marketo (or any other tool.) You make 60,000 mistakes, simultaneously. Yes, while we've all experienced t... There is many websites out there that can help walk you through email bounced codes, categories and examples. What I wanted to cover here is how Marketo handles bounce categories and what they are. For some time now, ... As 2016 is coming to a close, a lot of us in marketing are winding down our schedule for the year: sending out holiday cards, making year-end articles, and building flight plans for 2017's initiatives. However, there'... What it is... Spam email is a form of commercial advertising which is economically viable because email is a very cost-effective medium for the sender. If just a fraction of the recipients of a spam mess... As a regular contributor to the community, here are some advice I would give to beginners who want to maximize the chances to get some help from the community: 1-Choose the right place to post Post your product...