See the video here: #KreweChats Episode 6: The One About ABM - YouTube
Learn each of our favorite songs!! (Playlist available here: KreweChats Favorite Songs - YouTube)
Watch our panel of Ande Kempf, Dory Viscogliosi, Juli James, Sydney Mulligan (aka SMUGS), Jenn DiMaria, Joe Reitz, and guest chatter Brent Evans discuss the ever popular topic of ABM, Account Based Marketing.
Account Based Marketing or ABM is the latest and greatest buzz word in the marketing world. In this episode we discuss what it means to us as Marketo has just announce the release of their new ABM module that can be added on to our subscriptions.
Many of us have or will soon be getting our sneak peek at this exciting development, but wanted to bring our take to you and how this will be the path forward toward unifying Marketing and Sales teams for companies in achievement of further returns.